Keyword search tool – Our own tool for building up keyword. Simply populate your brainstormed keyword parts and let the tool build you your search phrases.
Google Trends – Do your KW reasearch with trends. Use trends to check keywords and compare URL traffic.
Google insights – Brilliant tool from Google.Compare KWs over time, by geography. Google normalises the data to a 0-100 scale so you need to add your own ‘known’ data to use this. Tip – last time I checked the normalised factor was 0.05 for broad and 0.08 for phrase using my KW benchmarks.
Google Adplanner – For looking at the demographics of websites, traffic, categorisation and the affinity of a website to others (i.e. what other sites web users also go on)
KW position checker – Add your domain and one KW phrase at a time. Scans the KW across a number of engines.
Google data centre IP tool – good for checking a KW ranking result across a range of Google IPs.
KW combiner (online concatenate) – Tool for combining two-sets of KWs into a phrase.
Alexa site explore – Tool for looking at upstream and downstream traffic to a site. Good at presenting competitors web traffic by KW.